The art director is responsible for the visual aspects of the creative development of a communications and corporate or product image strategy, transforming concepts into images and partnering with the copywriter to generate the contents of a TV advertisement, printed press or poster message. Advertising campaigns spring from the ability to interpret a company’s strategy creatively. Art directors are also called in to develop corporate identities, logos, brochures and books and have to demonstrate creativity, solid technical expertise, a sense of aesthetics and high awareness of the evolutions of public taste and lifestyles.

The sophisticated and stylish city of Barcelona is one of the most popular cities in Spain, second only to Madrid. Barcelona has something to suit everyone and although this city is very large, it is surprisingly easy to find your way around.

Shopping in Barcelona is excellent and Barcelona has the best shopping in the whole of Spain. With everything from top designer outlets to traditional family speciality stores, there are also large shopping arcades and department stores. The markets in Barcelona are equally impressive and the food markets in particular draw large crowds of both tourists and locals. Boqueria Market is an exciting food market that is situated in a cavernous iron and glass structure and is filled with the freshest produce. Street-café life in Barcelona is rich and in the evenings, many people site outside in the squares and watch the world go by.