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Course Name : Master in Brand Management and Advertising Communication |
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Course Content : |
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The importance of studying advertising in Italy: advertising can definitely be considered one of the most relevant fields of Italian job market. The secret of this success is strongly due to the historical creative background of Italy: A country worldwide famous in Design, Art, Fashion, Architecture and other creativity related fields. |
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Study programme includes: |
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The different aspects of strategic brand communication, through study of different roles skills like: Brand Manager, Account, Strategic Planner, Media Research, Planner, Copywriter and Art Director. |
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It will provide tools and techniques used in developing advertising and branding concepts |
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How to learn to identify the final consumer behaviour, how to define a product market, how to work out strategies, how to integrate communication plan |
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IED is one of the 40 universities / institutes accredited by the IAA (International Advertising Association) in the world. Students will receive an IAA Diploma, opening them all the doors of international advertising markets of the 76 countries where IAA is present. |
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Place of study |
Duration |
Intake |
Annual Tuition Fees in Euros |
Milan |
1 Year |
April |
15500 |
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Country Info : |
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Milan, Italy is one of the most important and stylish cities in Italy and is full of history. The commercial metropolis of Milan is home to many important business centres, financial institutions and Italy's stock market. Milan is also known throughout the world for its leading high fashion and design excellence. |
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More Milan Information / Fast Facts and Orientation |
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Country: Italy (Italia) |
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Status: city |
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Area: 1,980 square kilometres / 765 square miles |
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Population: 1.4 million |
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Country population: 60 million |
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Language: Italian |
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Currency: Euro (EUR) |
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Time zone: GMT + 1 hour |
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Country dialling code: +39 |
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Telephone area code: 02 |
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