To co-ordinate an integrated communication policy, from concept to carrying out, means to define the goals, seek the most suitable media depending on the target groups, select, and manage and co-ordinate those people who contribute to designing and promoting the corporate image: photographers, stylists, art directors. The P.R. expert is the figure that conceives, coordinates and produces the communication strategy in every single aspect and allows the fashion brand to get in touch with its public and to transfer a sense program.

The didactic programme comprises 600 theoretical hours and the remaining will focus on design and workshops. The best students in the Master Course will be awarded an internship programme in some of the most important Fashion Companies. The main strength of this Master is its capacity to combine theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with enterprises within the sector.

In the second phase the research modalities and the design methodology are treated

In the third phase the design projects in collaboration with the companies.