The course aims at training professionals in fashion management able to face these new challenges. The master is structured in complementary modules providing the deepening of different actions and scenarios: from the analysis of the fashion system to the study of fashion marketing and communication techniques, from the detailed analysis of the different aspects of brand management up to the knowledge of the contemporary distribution scenario.

In line with the needs of the present market, the course comprises also a specialization stage in Retail Management, which allows to deal with the various challenges of contemporary distribution in a detailed way, from the fashion buyer, interpreting the market trends for his/her own clients and defining the purchase plan of collections, up to the retail manager, monitoring and leading the performance of the stories in his /her own area up to the visual merchandising manager, in charge with the brand image and the presentation of the collections within the point of sale.