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| Master in Luxury Marketing Management |
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| Course Content: | ||||||||
The aim of the Master is to train marketing managers able to operate in luxury goods companies and service providers. The Master participants will acquire a comprehensive knowledge of the related markets and a deep understanding of the customers’ behaviour, as well as a knowledge of culture and history as the basis of Italian style, They will be able to implement their company strategy and to develop and realize marketing plans, in order to reach a distinctive competitive position and brand awareness. |
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| Program: | ||||||||
| The master offers the opportunity to deal with established companies and to develop specific skills on implementing a marketing plan, by analyzing significant cases as well as by realizing projects in collaboration with firms of that industry. | ||||||||
| Module Details: | ||||||||
| Marketing: Marketing Principles; Market Focus; Customers Behaviour; Marketing Strategy Construction; Market Trends. Marketing Plan; Public Relations and Communication. Brand Equity: Brand Strategies; Brand Management; Brand Diagnosis; Budgeting. History of Art: Italian Artistic Periods; Works of Art and Craftsmanship. | ||||||||
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| Country Info : | ||||||||
| Rome (Italian:Roma) is the capital of Italy and the country's largest and most populous city, with over 2.7 million residents.Rome enjoys a typical Mediterranean climate that is characteristic of the Mediterranean coasts of Italy. Rome is in the Lazio region of central Italy on the Tiber river (Italian: Tevere). The original settlement developed on hills that faced onto a ford beside the Tiber island, the only natural ford of the river. It is at its most comfortable from April through June, and from mid-September to October; in particular, the Roman ottobrate (which can be roughly translated as the "beautiful October days") are famously known as sunny and warm days. Rome is a nation-wide centre for higher education. Rome is an important centre for music.The original language of Rome was Latin, which evolved during the Middle Ages into Italian. |
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